A potted history

Identifying the problem

In many ways, Sensei was a late entrant to the market. There were already an overwhelming number of eLearning solutions available when we surveyed the landscape in 2018.

We knew something was missing however. Most SMEs were either unable to get an eLearning strategy off the ground, or were left disappointed with with a lack of engagement after all the hard work of implementing a training solution.

So, we consulted with HR and culture leaders from across the UK to get a better understanding of what was going on. The conclusion?:

“Most business leaders want to provide learning and growth opportunities to their team, and most employees want to receive it, but the time, cost, and complexity meant it continually got put on the back burner.”

With this in mind we set about creating a learning platform which delivered:

The most engaging learning content

In a fun and accessible way

At a ludicrously fair price

Growing our community and business

Doing well by doing good

We pride ourselves on the near obsession with getting real customer feedback and using this to continually evolve our service. We believe that it’s this intimate understanding of the real-world challenges of our community that helps us to play the best supporting role.

Covid came just as we were really getting the business off the ground. As a proudly independent business we took the decision to forget about sales targets and instead focus on building our community and proving what support we could offer. It’s during this time we launched our famous ‘Bootcamps’ which we ran for free. We still get told to this day played a small part in keeping teams happy and engaged during those challenging times.

Culture eats strategy for breakfast

A look to the future

We’ve always felt more aligned to people who consider themselves ‘cultural leaders’. The recent shift for HR in SMEs from compliance to culture certainly means we are sailing with of fair wind behind as we look to the future.

Whilst we’ve never waivered from our overall goal, our path to get there is not set in stone. We continue to invest in our team and platform, we love pushing boundaries when it comes to making learning more engaging and accessible to all, and have some creative ideas in the pipeline.

We still have a long way to go in our mission to become the world’s most loved learning platform, but we get a step closer every day with thanks to our amazing community who remain our #1 marketing channel.

The founding team are not marketeers!

Recently, we came across this early promotional material. We didn’t ever put it in the public domain (probably on account of the low production value) but it shows the angle we came at this whole thing from.

We don’t always shout about it but doing well by doing good is very much at the heart of what we strive for every day.

And we get further every day thanks to the amazing support of our community.